Free Digital Marketing Course by Government of India

As India’s economy increasingly shifts online, digital marketing has become an essential capability for employment, entrepreneurship, and business growth. Businesses across various sectors now rely on digital channels to reach customers, thereby increasing the demand for trained digital marketing professionals. 

According to an industry analysis, the digital marketing sector in India is projected to grow at around 30% CAGR between 2024 and 2032. In response to this growing relevance of digital marketing, the Government of India offers multiple free digital marketing courses aimed at building workforce readiness across the country. 

This blog shall uncover them all! 

Certificate Course in Digital Marketing at Skill India Digital Hub

The Skill India Digital Hub offers a Certificate Course in Digital Marketing as part of the Government of India’s national digital upskilling initiatives. This course is specifically designed to introduce learners to core digital marketing concepts and is listed directly on the official Skill India Digital platform.

The curriculum focuses on practical foundations such as digital marketing basics, online promotion methods, social media usage for business, and understanding digital channels for customer reach. The course is free to enroll in, best for beginners, and intended for students, job seekers, and working professionals looking to build entry-level digital marketing skills.

On successful completion, learners receive a government-recognised certificate, making it a credible starting point for those exploring digital marketing as a career or supplementary skill.

Also Read: Adult Literacy Program in India 

Government-Backed Digital Marketing Courses on SWAYAM

SWAYAM, the Government of India’s official online learning platform under the Ministry of Education, offers multiple courses that explicitly include digital marketing. These courses are developed and delivered by the best public institutions and can be accessed at no cost, with certification available optionally.

Notable digital marketing-focused courses available on SWAYAM include:

• Digital Marketing by IIM Bangalore

• Digital Marketing & Branding for Startups by Banaras Hindu University

• Entrepreneurship Skills and Digital Marketing Strategies by IGNOU

• Fundamentals of Digital Marketing by IIT Kharagpur

The courses cover digital marketing fundamentals, strategy, branding, and online engagement concepts, making SWAYAM a credible government-backed option for learners seeking structured digital marketing education.

Digital Marketing-Related Courses on FutureSkills Prime

FutureSkills Prime is a Government of India-backed digital skilling platform led by the Ministry of Electronics and Information Technology (MeitY) in partnership with industry and academic institutions. Alongside emerging technology courses, the platform features learning modules relevant to digital marketing and online business practices, made available through its partner ecosystem.

These modules cover areas such as digital marketing essentials, social media marketing, and search engine optimisation (SEO), and are delivered through structured online learning paths. Access to course content is free for Indian learners, and certificates are issued after successful completion of assessments, positioning FutureSkills Prime as one of the best government-supported pathways for building entry-level digital marketing knowledge.

Also Read: Top Winter Internships in India 2025-2026 

To sum up, one practical outcome of these government-backed free digital marketing courses is that they help learners identify where they stand before committing time or money to advanced training. By completing short, structured modules, learners can assess their ability to understand marketing concepts, keep up with online tools, and apply basic ideas independently. This clarity is especially useful for students and job seekers who are unsure whether digital marketing suits their interests or strengths, allowing them to make more informed decisions about further study or career direction.